Archive for May, 2010

Traffic Strategies for Internet Marketers

Sunday, May 23rd, 2010

Obviously, the online marketers website or blog is the mothership of the business. The main starting point of all your serious marketing efforts. You know how important it is to have a good website. But having a great website is only one part of the internet marketing game. You’ll also need to get some traffic to that site. If you don’t have any traffic, then there won’t be any sales, ever.

Press releases are powerful, if done right. You’ll have no troubles at all finding sites that will distribute your PR’s. Most distribution sites are free to use, but the better ones offer premium services for a fee. If your press release is well written, and the products you are offering are top notch, your press releases could get picked up by media outlets like Google News. This could send your traffic through the roof. What kind of effect would that have on your product sales?

Try to check and make sure your site links are in good working order. It’s hard to go from one place to another if the links are broken. You don’t want to encourage your visitors to leave, once that happens they may never visit again. Another important reason is that they stop the search engine spiders and bots from crawling your site, and you never want that to happen.

Be sure to use the Meta tags in your website, or blog. If you have a blog, you will also want to learn how to use them in blog posts. You can help the search engines do their jobs better by using the meta tags for the description and title.

You can cause some SEO confusion if your meta title/description tags are different from your page content. There is nothing difficult about using Meta tags, and they’ll help you in some important ways.

There are quite a few ways to drive traffic to your site. Depending on what you do, it can be an ongoing process that must be tended to all the time. Traffic building plus backlink building are two things that should be worked on everyday. It doesn’t have to be so boring with all the various methods available. So maybe just think in terms of the money those efforts will bring you.

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What Internet Marketers Must Know About Customer Service

Wednesday, May 5th, 2010

You may not realize it, but even if your business is online, it’s essential for you to provide good customer service. Customer service is at least as important to online businesses as it is to offline based businesses. On the internet, you are competing with at least hundreds of similar websites who are all trying to sell in the same niche. What will set you apart from all of those other sellers? This is why it’s so crucial to offer top notch customer service! People are most likely to buy repeatedly from a business that makes them feel cared for and special. On the other hand, if you have your business set up so that you have no personal contact with customers, people will be less likely to buy anything. If you follow these suggestions, you will be able to start giving your visitors good customer service.

Get a mailing address from each of your buyers and then, after they have purchased something from you, send them a handwritten note thanking them for their business. Of course, this could only be feasible if you have a smaller business. It’s little things like this that make you look great in the eyes of your customers.

Sending a handwritten thank you note for choosing you will often convince your customers to return to you when they are in need of your specific type of service again. And really, a quick little note should only take you a couple of minutes to write. However, this simple act could net you bundles of return customers.

Run a giveaway for past customers. This will encourage people to contact you. You needn’t offer something to each person who returns your message. You can make the contest run in any manner you choose. People get very happy when they win. Offer one of your products for free to a random response chosen from those who answer a question you send out. You could use the question to get business feedback, or you could simply ask a trivia question. Regardless of the type of question you ask, be prepared to receive lots of responses. You might even get mail from people who are not on your list yet!

Make sure you offer support for your products or services.

You’ll find that technology use is easier for some of your customers, and that others struggle. Customers will really like the added feature of getting free technical assistance, should they ask for help. You could build your reputation up and become very popular, indeed. Your customers will tell their friends, and they will tell their friends, and so on and so forth. By offering free support for your products and services, customers see that you care about more than just how much money you make. This will increase your business.

Once you start thinking about how to be a provider of good customer service, you will come up with lots of ways to do this. Some people still have anxiety about shopping on the internet because they feel customer service will be lacking, or they might even get scammed. When you show that your business is one that gives people good and personal service, you can help them to overcome these fears.

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How to Succeed as an Internet Marketer on Ebay

Wednesday, May 5th, 2010

If you want to learn how to make money with internet marketing, a good place to start is by selling on Ebay. Using the most popular internet auction site, where many millions of items are bought and sold each day, is a great way for internet marketers to familiarize themselves with the types of skills they need to succeed. Many also find that Ebay is a solid way to create an internet marketing business that can then move in other directions. Some people gain valuable experience by selling on Ebay and then figure out that they can do just as well or even better by selling directly to customers. Maybe you are thinking that this might be a good way for you to get started with your internet marketing plans. If you’d like to eventually make a living online and want to start earning through Ebay, here are some tips to help you find the success you’re looking for.

You should take the time to learn how to code, if you don’t already. When you list items, they can be written in HTLM format. You can also use Turbo Lister, which is available on Ebay, if you don’t want to take the trouble to learn coding. How your listings look is very important, and they will look much better if they are made using HTML.

Plain text listings are also less likely to generate sales than those that are coded. By doing this, you are making the statement that you have pride in what you are selling and that you care about how it looks. If your listing is plainly typed, this suggests that you are an amateur. When people see a coded listing, they will tend to think of you as someone with experience, who is likely to give them better service. Before you list your product on e-bay, do some research. Search for items that are similar to (or even the same as) yours. If you find some, see what the “Buy Now” price is and the starting bid price and write it all down. Be sure to take note of any auctions that have higher bids/views. Take your time and see which listings are applicable to yours and learn from them to create your own listing. You can use that data to improve your listing. You’re performing basic market research in this manner. What you’re doing is building a better mousetrap for your own business.

When someone buys something from you, ship it out as fast as possible. The best policy is to send it out right after the sale. Of course, this can be difficult if you are dealing in a high volume of sales.

Sending products out promptly, within 24 hours of the sale, is a good policy to adhere to, though. If you want to build up your feedback score, shipping items quickly is one of the best ways to do this.

What’s good about Ebay is that anyone can open an account and start selling right away. It may actually be the best way for someone to get started with internet marketing. You can begin by listing any unwanted things you have around the house and build this up into a real business.

No matter what your internet marketing goals are, you can start out by selling on Ebay. This is actually how some of the most successful internet marketers began their careers. If you work hard, you could find that you can build an entire business online simply through selling items in Ebay auctions.

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Marketing Your Online Business With Direct Mail

Monday, May 3rd, 2010

Believe it or not, direct mail is one of the best ways to market your business. This method could even increase your income more than all the other marketing ventures you’ve tried, combined. If your business uses direct mail marketing, it will be more credible and trusted than businesses who only market online. It seems like Internet marketers are a little afraid of direct mail, though they may not admit it. This might be because it costs money to start a direct mail campaign. Many people also believe that there is much difficulty involved in creating a direct mail campaign. Here is some information that will help you learn about how to direct mail.

Target a small audience to send your direct mail to. It would not make sense to dispatch a letter concerning your new lawn gnome product line to individuals who reside in apartments. Think about what you are sending and to who, and make sure it makes sense before you waste the postage on sending it out. Always make sure to check the addresses on your mailing list and look to see if they go to apartments, dormitories, or multi-family residences. Are they in the suburbs or in the middle of downtown? When using a direct marketing campaign, you should take these things into consideration.

Always try the different methods of direct mailing. You might start out with a simple brochure. Once you have it sent out, sit back and wait to see how much traffic your website gets from them. If you have succeeded in bringing in a lot of sales, perhaps send out another one in a few months.

If you find that you didn’t bring in many sales after a while, go another route with your direct mail, perhaps a letter. Continue to use the direct mail pieces that work once you’ve experimented for a while to determine the best ones. As soon as you find the one that works, you can bring in thousands in sales.

Utilize real stamps whenever you are assembling a tiny and very specific campaign employing direct mail, although it might seem ridiculous. It will be tempting to let the automatic postage machines at the post office do the work for you, but putting real stamps on the envelopes yourself lends a personal touch to your direct mail that other marketers won’t have. People notice small details like that-the details that show a person took the time to do something themselves. When you add little personal touches like this, people are more likely to respond, as well.

You shouldn’t be intimidated by direct mail at all. Direct mail could seem like it would be harder to use, especially if you are an Internet marketer. If you truly want to find success with your internet marketing ventures, however, you need to be open to marketing yourself offline as well as online.

When you send out direct mail, you are allowing people to get to know you and your business a bit more. The reasons this works is because not everyone is Internet savvy and can find this info online. Many people do not spend all of their time on the Internet. Direct mail can surprise you when it brings you more sales than you are used to seeing.

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Internet Marketing Techniques for The Complete Newbie

Sunday, May 2nd, 2010

Are you looking for ways to profit online? Lots of people start out with this dream. When it comes to the details on how you are going to do it, you may still be trying to figure it out. If you want to make money online, you do need to implement some effective techniques if you want to succeed. You can learn how to make money online, even if you only decided today that this is something you want to do. You can use these tips to start making money on the internet very soon.

Flipping websites has become quite popular, these days. The idea is modeled after real estate flipping offline. Ok, you need to have a domain name for it, then you’ll need to have a place to host it. Next, of course you need to have content on the site for your visitors to read when they land there. You’ll need to promote it, and after maybe several months and some basic income generation – then you can auction it and sell it for a decent profit. Yes – it will require some effort and work on your end, but it works and a lot of online marketers do this. Many people also make money simply by buying and reselling domain names. Do you have great ideas for domain names? When you think of a good one, check if it’s available, and if so, register it; you may be able to resell it for a good profit. You will be surprised at what some will pay just for a domain name. This is especially easy to do, as it doesn’t even require that you have a website. There are online marketplaces where you can list and sell your domain names. If you do a basic web search you could easily find one of these websites or forums; check out a few and do some research. This business, which is sometimes called domain flipping, is very easy to get into.

Take photos. There are sites that sell photographs and are on a constant look-out for new photos. It helps to have experience or be creative but lack of experience won’t stop you because the demand is so high. Some of these sites will pay a flat rate per image. Some sites pay you for every photo and others pay every time it is downloaded by their visitors. This can become a new hobby that pays you too. If you are already a professional than this is a powerful technique to spread samples of your work all across the web.

Making money online can be easy when you’re an internet marketer. As an internet marketer, it’s important to try and create multiple streams of revenue as possible to increase your income. You might find it’s a little intimidating to try and choose the right online money making methods to get you started. Merficully it doesn’t take long to work out which options are right for you and which ones aren’t. When you’ve got your income streams sorted out, you could find it’s easier than you think to quit your day job and earn all your money online.
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