Posts Tagged ‘mail marketing campaign’

Marketing Your Online Business With Direct Mail

Monday, May 3rd, 2010

Believe it or not, direct mail is one of the best ways to market your business. This method could even increase your income more than all the other marketing ventures you’ve tried, combined. If your business uses direct mail marketing, it will be more credible and trusted than businesses who only market online. It seems like Internet marketers are a little afraid of direct mail, though they may not admit it. This might be because it costs money to start a direct mail campaign. Many people also believe that there is much difficulty involved in creating a direct mail campaign. Here is some information that will help you learn about how to direct mail.

Target a small audience to send your direct mail to. It would not make sense to dispatch a letter concerning your new lawn gnome product line to individuals who reside in apartments. Think about what you are sending and to who, and make sure it makes sense before you waste the postage on sending it out. Always make sure to check the addresses on your mailing list and look to see if they go to apartments, dormitories, or multi-family residences. Are they in the suburbs or in the middle of downtown? When using a direct marketing campaign, you should take these things into consideration.

Always try the different methods of direct mailing. You might start out with a simple brochure. Once you have it sent out, sit back and wait to see how much traffic your website gets from them. If you have succeeded in bringing in a lot of sales, perhaps send out another one in a few months.

If you find that you didn’t bring in many sales after a while, go another route with your direct mail, perhaps a letter. Continue to use the direct mail pieces that work once you’ve experimented for a while to determine the best ones. As soon as you find the one that works, you can bring in thousands in sales.

Utilize real stamps whenever you are assembling a tiny and very specific campaign employing direct mail, although it might seem ridiculous. It will be tempting to let the automatic postage machines at the post office do the work for you, but putting real stamps on the envelopes yourself lends a personal touch to your direct mail that other marketers won’t have. People notice small details like that-the details that show a person took the time to do something themselves. When you add little personal touches like this, people are more likely to respond, as well.

You shouldn’t be intimidated by direct mail at all. Direct mail could seem like it would be harder to use, especially if you are an Internet marketer. If you truly want to find success with your internet marketing ventures, however, you need to be open to marketing yourself offline as well as online.

When you send out direct mail, you are allowing people to get to know you and your business a bit more. The reasons this works is because not everyone is Internet savvy and can find this info online. Many people do not spend all of their time on the Internet. Direct mail can surprise you when it brings you more sales than you are used to seeing.

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