Posts Tagged ‘offline customers’

How Internet Marketers Can Make More Money By Marketing Offline

Tuesday, April 27th, 2010

Please note that this article is about making money with affiliate marketing. This topic is fully covered in 2 products I would highly recommend: fast track cash and cb wealth maker. Now let’s get into it…

Sitting at a computer connected to the internet is common among internet marketers. You might have a rigid work schedule that is set in stone in order to meet certain goals that you have for your online business. Of course, not everyone spends all day sitting in front of the internet! There are droves of buyers waiting for you to step away from your computer so you can make them aware of your site, its content, and your offers. Marketing is all about selling as much of your product as you can while making the largest profit that you can. Lucky for us we have offline marking to reach our potential. You can now reduce the amount of time that you spend in front of your computer and increase your profits.

Never underestimate the power of direct mail. Direct mail campaigns involve sending out promotional fliers, brochures or letters to people on a mailing list. You can use your computer for one part of this process: creating and printing the letters or postcards, which will cut down on expenses. Postcards cost less to mail than letters and fliers, which is another way to cut down on cost.

If you are looking for good offline customers, try searching for traditional businesses that are in a field that your product or service markets to. Depending on your niche, it might also be worthwhile to send out direct mail to people other than business owners as well. Depending on where you live, there may be restrictions on sending out unsolicited advertising in the mail; you should research this before you start mailing anything out.

You can also place regular display advertisements in newspapers, another powerful offline marketing method. Go through your local newspaper and ask yourself where a small ad might be effective. You can experiment with a smaller display ad, which will probably not be too expensive. If you advertise in the best section for your business, you can be found by many people who seldom surf the web. You might even try offering a coupon code to newspaper readers so that you can track how well your ad performs. Having good graphics helps offline ads (just like online ads) perform better!

Surely you’ve heard many radio ads in your lifetime; have you ever thought about buying one for your own business? Radio advertising can be very expensive, so you will have to save up your money (or try to work out a deal in traded services) but you might be surprised at how many people visit your site after hearing about it on the radio while they were driving around. Consider all the times you’ve listened to the radio, whether at home, in the car or at work. Suppose even a small percentage of these listeners decide to check out your website. You could have a large new pool of customers anxious to find out what you are offering!

There is a whole world of marketing opportunity outside of the internet. You just need some creativity, some patience and some willingness to spend a little bit of money. The truth is that most people don’t spend hours a day on a computer the same way as internet marketers do. Finding a way to reach clientele offline will open up more (and often better paying) doors that might not have opened up for you otherwise. So, what seems like the smart thing to do?