Posts Tagged ‘ppc’

How To Succeed with Pay Per Click Advertising

Sunday, November 14th, 2010

There are tons of marketers who “do PPC” advertising, but the percentage who have full understanding of how it works is small. There’s a good chance all marketers think about doing it when they’re thinking of how they can make more money. Unfortunately, for many, PPC remains a largely mysterious form of advertising.

Our impression is that it’s attractive to many marketers, but people have heard so many stories about how dangerous it can be with losing money if you’re not careful, etc. Many marketers wonder if it’s a good choice for them. How can you succeed with something that so many others have failed with? Here is how to approach pay per click advertising to ensure your marketing success.

Few marketers do this, but it’s very good to employ PPC as a way to test the quality of their SEO marketing. You’ll run tests on keywords/phrases as a way to see if they’re a good choice to use in your own niche market area. So what you’ll want to do is take your successful PPC keywords and then just apply them to other marketing areas. Of course the opposite is true, any kewords or phrases that do not convert well in PPC, then you’ll know to avoid using them in other monetizing areas of your marketing.

There can be huge differences between singular and plural terms, so be sure to use both in your PPC campaigns. Try to think out of the box, there are a lot of marketers who ignore using the plural keyword versions in their campaigns, and they’re leaving a lot of money on the table. Take care that you’re always properly using your words in the right way – keywords and words in your ads. Don’t use plural forms that are not appropriate. You will catch people’s eye with these improper usages, but it will be similar to when people look at a car crash – they’ll be looking only out of curiosity, and they won’t click through. They will not click on ads that are poorly worded or that purposely use the wrong forms of the words.

Niche and keyword research is fundamental and required if you want to have a successful PPC campaign. Your PPC ads must accurately target those searchers who are actively looking for the product or service you are advertising. If your research is incorrect, or not done, then you could find yourself in a situation where you’re ads are being shown to the wrong people. Advertising in complimentary markets can be very successful—if you know what you are doing. So to say it again, be darn sure you get your research right before you ever begin, that way you chances of needlessly losing money are greatly diminished.

If you get educated about it, PPC advertising need not be a horrible experience. You will, however, need to work at it and give it the attention it deserves. Do not allow yourself to feel rushed into getting a campaign going. That is how people lose their money and get burned. The learning never stops, really, so remember this article and be smart about what you do, and you’ll make your campaigns convert into good money. Remember: You can do it if you put your mind to it! If you want more information on PPC, I highly recommend that you read this amazing Phil Ivey article, the best way to promote your isildur1.

The Smartest Way To Use PPC Advertising

Tuesday, October 12th, 2010

There are tons of marketers who “do PPC” advertising, but the percentage who have full understanding of how it works is small. It is something that many people consider when they are looking for ways to boost their online income. But to the uninitiated, it’s still remains a bit of a mystery and can be intimidating.

Our impression is that it’s attractive to many marketers, but people have heard so many stories about how dangerous it can be with losing money if you’re not careful, etc. So how can you tell if this is something for you? Just how can a marketer find success with something so many others have found failure with? Let’s talk about how you can do this in a manner that will help you succeed, rather than fail.

The smarter marketers use PPC to help with testing the degree of success with SEO efforts. You’ll put your attention on those keywords that you can test to see if they’re right for your particular market. You can use successful PPC keywords/phrases in other areas such as SEO, or article marketing. Naturally, you’ll want to do the opposite, too, with under-performing keywords used in PPC – just do not use them in other monetizing marketing areas.

It’s always a great idea to use the plural forms for your keywords because there are often differences with singular terms. Perhaps many PPC advertisers don’t think to use the plural forms for their keywords, and they sometimes can be just as profitable as the singular versions. Always check your campaign keywords and ad copy to make sure you’re using your words in the right way, the correct form and usage. Stay away from inappropriate plural forms of words – be sure to check. You can attract attention with the improper use of words, but it’ll be the wrong kind of attention. All experienced PPC marketers know that their ads are the first impression people get about their business, and you know what first impressions are like – it must be a good one.

Niche and keyword research is fundamental and required if you want to have a successful PPC campaign. The only traffic you want are those who are searching for what you’re marketing and want it. There is only one way to achieve that and that is through correct and proper research. A lot of the more experienced marketers will advertise to other markets related to their product, but that’s really best left to when you’re more experienced. So to say it again, be darn sure you get your research right before you ever begin, that way you chances of needlessly losing money are greatly diminished.

If you get educated about it, PPC advertising need not be a horrible experience. You will, however, need to work at it and give it the attention it deserves. Avoid rushing in to start advertising. That is how people lose their money and get burned. Thankfully, if you consider the tips contained in this article you should have an easier time of putting together a pay per click campaign that converts. Remember: You can do it if you put your mind to it! If you want more information on PPC, I highly recommend that you read this amazing PPC marketing article, the best way to promote your affiliate marketing products.